Journal of Leadership and Management
Vol. 2 No. 4 (2015): Journal of Leadership and Management
Articles

Writing for Leaders How to Translate A Solid but Stolid Message into a Compelling and Cogent Masterpiece

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  • Simon A. Moss,
  • Mary Morris
Simon A. Moss
Dr Simon Moss Charles Darwin University Casuarina Campus, Ellengowan Drive Casuarina NT 0810, Australia e-mail: simon.moss@cdu.edu.au
Published June 26, 2015
How to Cite
Moss, S. A., & Morris, M. (2015). Writing for Leaders How to Translate A Solid but Stolid Message into a Compelling and Cogent Masterpiece. Journal of Leadership and Management, 2(4). Retrieved from http://leadership.net.pl/JLM/article/view/61

Copyright (c) 2015 Author & JLM

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Abstract

Many professionals, from academics to executives, have not acquired the capacity to write correctly, cohesively, concisely, or convincingly. This paper attempts to redress this shortfall, at least partly. First, this paper delineates the four key objectives that writers should pursue while they construct their arguments. Specifically, past studies, extracted from an array of fields, shows that readers are more likely to trust and appreciate arguments that are written unambiguously, simply, and concisely as well as aligned to the conventions that epitomize credibility. Second, this paper demonstrates that authors of scholarly articles do not always achieve these objectives. Indeed, these authors often violate the principles that have been formulated to fulfill these objectives, such as including a noun phrase after the word this. Finally, this paper stipulates the principles that writers, including scholars and managers, should follow, prioritized in order of importance.  

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