Founder Metacognitive Knowledge and the Adoption of Entrepreneurial Orientation in Leading New Ventures

Corey J. Fox, William Camron Casper, Robert S. D’Intino


This study explores the relationship between founding entrepreneurs’ metacognitive knowledge and the adoption of entrepreneurial orientation (EO) in their new ventures. While much is known about the nature of EO and its relationship with new venture performance, far less research is available concerning why entrepreneurs adopt EO for their firms. Drawing upon upper echelons and social cognitive theories, we theorize that founders’ self-regulation, and more specifically their metacognitive knowledge, may play a significant role across all three elements of EO (innovativeness, pro-activeness, and risk taking). We test our assertions on a sample of 144 entrepreneurs. Our results offer significant support for our hypothesized relationships. We conclude with a discussion of the ramifications of our findings and offer a number of future research avenues as a result of our study.

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